Relationships with fee-earners
The April 2008 Snapshot survey on relationships between marketers and fee earners attracted responses from 187 marketers working in teams supporting 144,000 fee earners based worldwide. Key findings include:
- On average, each marketer supports 26.2 fee earners. Employing too few may be a false economy given a resulting big increase in the turnover of marketers.
- Marketers at all levels believe that they should be spending more time with fee earners.
- Senior marketers at UK firms are over six times as likely to be voting members of their firm's executive committee as their US peers.
- Junior marketers are far more negative about fee earner attitudes towards marketing than senior marketers, suggesting that marketers at different levels are not being treated consistently by fee earners.
Download the full results summary
Return to Snapshot home page