Snapshot surveys
Useful data that is hard to find out
Snapshot allows members to share views anonymously on topics that are useful to know but hard to find out. Some are updated regularly, such as our annual salary survey, while others are one-offs. Ideas for topics are always welcome.
When a Snapshot uncovers matters of interest to a broader audience, press releases will be issued and/or campaigns initiated on members' behalf.
Snapshot Findings:
Digital Marketing 2010 - A paradigm shift
The PM Forum carried out its latest Digital Marketing survey in May 2010 with 170 respondees. The most actively used tools and platforms are (in order of usage): e-mail/e-zines; web analytics; online PR; LinkedIn; micro sites; and blogs. 48% of respondents define social media as ‘user-defined content’ and 32% as ‘the next revolution’. These ratios are little changed from the last PM Forum survey in May 2009.
Some 84% of law and accountancy firms now have a digital marketing strategy. This represents a paradigm shift from the tactical ‘test it and see approach’ common in the past. 26% of accountancy firms and 11% of law firms report a complete (as opposed to a partial) strategy. In addition, 96% of those firms with a digital marketing strategy have now integrated it into their overall marketing plan – some 35% reporting total integration.
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