Current Issue cover

Current Issue


March 2010
Volume 17 Issue 7

Open to allarticle is open to all

Members onlyarticle is restricted to members

Looking forward

Now we are well into the 10’s, the teens – or is it the 2010’s? – and we are officially out of recession, thoughts turn to positioning.

pm March 2010, Matt Varley (Grant Thornton UK LLP)

Global Village
Marketers on the move

Appointments, promotions and departures.

pm March 2010, Nadia Cristina (Practice Management International LLP)

Network
Twitter brand

The rise of social media could provide an opportunity for organisations who understand how it might affect their brand.

pm March 2010, Geoff Dodds (Business Development Practice)

Management focus
The political life of organisations

Roger Delves believes that when political activity within organisations is examined, we see two important threads: the use of power and the use of influence.

pm March 2010, Roger Delves

PM Forum
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Persuasive pitching

Steven Pearce gave an informative and throught-provoking presentation tothe Forum in Bristol on pitching techniques.

pm March 2010, Alison Woodhead

PM Forum
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Using thought leadership to engage clients

Joyce Renney and Andrew Shaylor spoke to the Forum in London on thought leadership.

pm March 2010, Sean Murtagh (Deloitte)

PM Forum
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Leading your firm to growth

David Coorey suggested to the Forum in Manchester that marketers must take the initiative to lead their firms to growth.

pm March 2010, Alastair Henry (MC2)

Case study
Building and evolving a successful brand

Andy Raynor, Bev Cook and Rebecca Richards discuss the process of bringing together the brands of two merging firms.

pm March 2010, Bev Cook (RSM Tenon), Andy Raynor (RSM Tenon), Rebecca Richards (RSM Tenon)

Opinion
Rentention isn't just a nice idea

Bill Nichols shows how you can manage 'goodwill' actively to retain and grow the value of your clients base.

pm March 2010, Bill Nichols (Whiteoaks Consultancy)

Practice profile
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Spotting changes for international success

Bird & Bird is not one of the biggest international law firms but it has one of the most distinctive brands.

pm March 2010, Neasa MacErlean

Insight
Teach effective writing for marketing

Save your time and improve your communications into the bargain.

pm March 2010, Nicola Webb (Manches LLP)

Sales talk
Selling. It’s just a chat

Although good bread winners are personable, flamboyant and competitive types, Peter Rosenwald believes they are also dogmatic questioners.

pm March 2010, Peter Rosenwald (Chartered Developments)

Marketing basics
Presentation powerhouse: It could be you!

Jack Downton believes that a few simple techniques can help anyone to be more successful in delivering presentations which will keep their audiences awake.

pm March 2010, Jack Downton (The Influence Business Ltd)

Review
The Integration Imperative

Review of Suzanne Lowe's book

pm March 2010, Carl Friesen (Emerson Consulting Group Inc.)

Second opinion
The subtle (and underestimated) art of the client interview

John de Forte takes a sideways look at the world of professional services marketing.

pm March 2010, John de Forte (Proposal Training Ltd)