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PM Forum recommends
Professional marketing magazine regularly reviews books which we
think will help marketers in the professions.
pm book of the month
The Integration Imperative
Suzanne Lowe – Professional Services Books £13.25/$29.95
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Have you read a book which you think should be reviewed by pm?
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Previous pm recommendations:
The End of Lawyers?
Richard Susskind - Oxford University Press £24.99/$50.00
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Growing your Property Partnership
Kim Tasso – EG Books £29.99/$42.95
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The Marketing Gurus
Edited by Chris Murray – Atlantic Books - £12.99/$14.97
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Services Marketing – Text and Cases
Steve Baron,Kim Harris and Toni Hilton – Palgrave Macmillan - £34.99
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Growing your professional practice
Vivienne Corcoran - $50.00 (AUD)
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The Mind Gym – Relationships
The Mind Gym – Sphere £12.99
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The Back of the Napkin
Dan Roam - Portfolio £15.99/$24.95
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The Expert’s Edge
Ken Lizotte - McGraw Hill £12.99/$22.95
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Can we start again?
Daryl Scott - Management Books 2000 £14.99
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Smarter Selling
Keith Dugdale and David Lambert – Prentice Hall - £14.99/$25.06
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Strategy and the Fat Smoker
David Maister's – The Spangle Press - £15.05
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Malcolm McDonald on Marketing Planning
Malcolm McDonald – Kogan Page - £12.99
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Market Research – Best Practice
Edited by Peter Mouncey and Frank Wimmer
– Wiley - £50.00
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Growing your client base
Paul Denvir and Kevin Walker – PACE Partnership £28.99
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Scenarios in marketing
Edited by Gill Ringland and Laurie Young – Wiley £24.99
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Hypnotic Writing
Joe Vitale – Wiley - £13.99/US$19.95/C$23.99
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Winning Business in the Property Sector
Patrick Forsyth – EG Books £18.00
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The Big Moo
Edited by Seth Godin – Penguin £12.99
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“I hate networking!”
Will Kintish – JAM Publications £12.99
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How to Write a Marketing Plan
John Westwood – £6.11
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How to Write the Perfect Press Release
Peter Bartram – Helping Hand Books £12.95
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How to Craft Successful Business Presentations
and Effective Public Speaking
Patrick Forsyth – £6.59
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Media Relations in Property
Graham Norwood and Kim Tasso – EG Books £20.00
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The Mind Gym: Give me time
Time Warner books - £12.99
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The Employer Brand
Simon Barrow and Richard Mosley - Wiley £29.95
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Effective Internal Communications
Lyn Smith with Pamela Mounter - Kogan Page £16.99
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Marketing the Professional Services Firm
Laurie Young - Wylie £26.99
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Why business people speak like idiots
Brian Fugere, Chelsea Hardaway and Jon Warshawsky - Free Press £12.99 each
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Raving Fans!
Ken Blanchard and Sheldon Bowles - Harper Collins £6.99
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Marketing - A complete guide in pictures
Malcolm McDonald and Peter Morris - Elsevier Butterowrth £14.95
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The Mind Gym - Wake your mind up
Time Warner £12.99
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Marketing - Essential principals, new realities
Jonathan Groucutt, Peter Leadley and Patrick Forsyth – Kogan Page £27.50
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Client at the Core
Bruce Marcus and August Aquila – Wiley & Sons £30.95
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Mastering Public Relations
Anthony Davis – Palgrave Macmillan £15.99
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The Knowledge Activist's Handbook
Victor Newman – Capstone £16.99
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Connective Selling
John Timperley – Capstone £16.99
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The New Marketing
Malcolm McDonald and Hugh Wilson – Butterworth-Heinemann £21.99
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Coaching for Performance
John Whitmore – Nicholas Brealey Publishing Ltd £12.99
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Everything you should know about Public Relations
Anthony Davis – Kogan Page £17.99
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Marketing & Selling Professional Services
Patrick Forsyth – Kogan Page £30.00
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Creating New Clients
Kevin Walker, Cliff Ferguson and Paul Denvir – Thomson £25.00
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Let’s Get Real or Let’s Not Play
Mahan Khalsa – Franklin Covey $19.95
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Network your way to Success
John Timperley – Piatkus £10.99
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Internet Marketing
Edited by Nicola Webb – The Law Society £39.95
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Media Relations for Lawyers
Sue Stapely - The Law Society £39.95
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Marketing Insights from A to Z
- 80 concepts every manager needs to know
Philip Kotler - John Wiley & Sons £17.50
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Persuasive Business Writing
Patrick Forsyth – How to Books £7.99
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Dynamic Practice Development:
Selling Skills and Techniques for the Professions
Kim Tasso - Thorogood £29.99
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Developing Knowledge-Based Client Relationships
Ross Dawson - Butterworth Heinemann £18.95
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True Professionalism
David Maister - The Free Press E-book £7.35
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The McKinsey Way
Ethan M Rasiel - McGraw Hill $21.95
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The Committed Enterprise
Hugh Davidson - Butterworth Heinemann $29.99
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Barefoot on Broken Glass
John Timperley - Capstone £12.99
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Managing Key Clients
Kevin Walker with Paul Denvir and Cliff Ferguson - Thomson Learning £25.00
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Managing the Professional Service Firm
David H Maister - The Free Press £14.99
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