The PM Forum is a 5,000 strong regionally-based members' association, formed in 1996, dedicated to raising the standards of professional services marketing and to enhancing the credibility of marketers working in professional service firms worldwide.

During challenging times it is particularly important to fully profit from the firm's potential. Cross-selling and client sharing are those magic words which seem to be more and more frequently repeated in professional services firms. How to make this happen? What are the do's and don'ts?

During this seminar, we will share our experience from Magnusson and initiate a general discussion.

Another goal of the meeting will be to discuss further development of Professional Marketing Forum in Poland so this event is open to members and non-members alike. In particular, we would like to encourage people who may be interested in joining me on the committee of PM Forum Poland.